Iberzoo & Propet 2026: Worth Attending? Visitor Guide

Is Iberzoo & Propet 2026 worth attending for pet-industry professionals?

Choosing a trade fair in March can feel risky: travel budgets are tight and calendars crowded. This guide turns Iberzoo & Propet 2026 into a clear decision.

Yes—if the goal is B2B contacts in the Spanish pet sector, Iberzoo & Propet runs 11–13 March 2026 at IFEMA MADRID (Madrid, Spain) with professional-only access, exhibitor stands, and parallel education programmes. Skip it if a consumer pet show is needed.

The sections below cover verified essentials first, then practical tactics for building a schedule, moving efficiently on-site, and planning Madrid logistics around show hours.

Información básica sobre el acontecimiento

Datos breves

Who the event is designed for

Iberzoo & Propet is positioned as a professional pet-sector trade fair, organised by IFEMA MADRID together with sector associations (AMVAC and AEDPAC). The published focus spans pet nutrition, specialised products, accessories, grooming/aesthetics, health, education/training, and innovation.

Tickets and registration (what to know before buying)

The official ticket page lists several professional pass types (including general and veterinary categories). Prices displayed on the official page typically include:

• Box office reference prices shown as €20 (1-day) and €25 (permanent/multi-day).
• Online prices displayed as ranges: €10–€13 (1-day) and €15–€18 (permanent/multi-day), depending on the selected pass and conditions shown on the page.
• A note about a promotion for advance purchase up to and including 11 February (year implied by the event cycle on the page).
• En “upgrade fee” of €5 shown alongside several pass types (confirm what it applies to before checkout).

Because pricing and eligibility can change by category (and because the ticket page displays multiple amounts per pass), confirm the final amount at checkout on the official ticket channel before travelling.

Access policy note: The official ticket page states that access for animals to the IFEMA MADRID site is forbidden except for legal exceptions (e.g., assistance dogs) or exceptions established by IFEMA MADRID according to the event. Anyone planning to attend with an animal (including for professional reasons) should confirm the current event rules on the official channel before visiting.

How to get there (fastest practical options)

Public transport (recommended during show hours)

• Metro: The nearest station is Line 8 (Nuevos Ministerios – Aeropuerto T4). The official venue notes the exit is opposite IFEMA MADRID’s South entrance, and that Line 8 connects to Madrid-Barajas Adolfo Suárez airport terminals.
• Bus (city lines listed by IFEMA): 73, 112, 122.
• Intercity bus (listed by IFEMA): 828.

Taxi / ride-hail

• IFEMA MADRID lists taxi ranks at the South, North, and East entrances, and notes a €3.00 supplement to enter and/or exit the venue facilities.

Driving

• IFEMA MADRID lists road access via M11 (exits 5 and 7), M40 (exits 5, 6 and 7), and A2 (exit 7).
• Parking access is available via the South, North, and East entrances; confirm current parking prices on the venue’s parking page before arrival.

Nearest airport

• IFEMA MADRID states Madrid-Barajas Adolfo Suárez airport is about ten minutes from the venue and roughly 12 km from the city centre. For international visitors, aim for flights into MAD with a buffer for peak arrival times.

What will professionals actually find on the show floor?

Arriving without clear objectives can waste half a day on an expo floor. Iberzoo & Propet is time-limited and business-focused. A structured plan turns walk-by browsing into measurable outcomes.

Expect a professional trade-fair format: exhibitor stands, category-led discovery (products and services), and parallel stages/forums. The most productive visits usually combine pre-scheduled meetings, targeted supplier scouting, and selective attendance at the education and association-led sessions.

What “value” typically looks like at Iberzoo & Propet

The official event hub frames Iberzoo & Propet as a pet-industry meeting point supported by IFEMA MADRID and sector associations. For visitors, that usually translates into three practical value types:

1. Commercial scouting: Identify distributors, manufacturers, private-label partners, and service providers (logistics, packaging, retail fixtures, tech).
2. Category benchmarking: Compare formulations, packaging formats, price architecture, compliance claims, and merchandising approaches across brands.
3. Skills and knowledge: Use forums/stages to update clinical, grooming, or sector-economic context (where programme topics align with the role).

Use a “three-bucket” plan to avoid random wandering

Before day one, sort targets into buckets and timebox each bucket:

Practical stand-visit question set (keeps conversations brief)

Use a consistent script to compare vendors quickly:

• Minimum order quantities and lead times (Spain/EU vs import).
• Compliance documentation workflow (labelling, claims substantiation, traceability).
• Pricing tiers and margin structure by channel (specialty retail, vet, online).
• Availability of samples, demo units, and post-show follow-up contacts.

Know the hall location before arrival

The schedule page lists Connection core 8–10, Hall 10 for the event footprint. That matters for planning entrances, taxi drop-off, and meeting clustering—especially when multiple IFEMA events run concurrently.

How can first-time attendees plan accreditation, time, and meetings?

Trade fairs punish late planning: queues, missed meetings, and back-to-back fatigue add up quickly. Iberzoo & Propet has defined hours and professional access rules. A simple schedule prevents avoidable losses.

Plan around three constraints: registration steps, hall geography, and limited daily hours (10:00 start). Build a day plan with fixed meetings first, then fill gaps with stand scouting and selected sessions.

Timing strategy that matches the official opening hours

The official schedule lists:

• 11–12 March 2026: 10:00–20:00
• 13 March 2026: 10:00–19:00

A practical rhythm that fits those hours:

Accreditation and entry: reduce day-one risk

• Register in advance via the official Iberzoo Propet ticket channel and keep confirmation accessible offline (mobile signal can be inconsistent inside large venues).
• Carry professional identification that matches registration details, especially if the pass category has conditions.
• Check the animal-access rule if working with accredited animals or assistance animals; rules can vary by event and enforcement can be strict.

Move efficiently: treat the Metro station as the default

IFEMA MADRID notes that Metro Line 8’s exit is opposite the South entrance, which is often the simplest entry point for visitors staying centrally. For groups, set a fixed rendezvous point outside the entrance and start meetings after entry to avoid splitting time.

Meeting hygiene that improves outcomes

• Keep meetings to 25 minutes with a 10-minute buffer for walking.
• At the end of each meeting, log: decision, next step, and responsible contact.
• Schedule one “catch-up” block daily for calls, email, and supplier comparisons.

What Madrid logistics help make the trip smoother?

Madrid is easy to navigate, but IFEMA sits outside the historic centre. Poor hotel and commute choices can turn a productive day into a long transfer. A location-first plan protects both time and energy.

The most practical approach is to choose accommodation based on the visit goal: stay near IFEMA for maximum show hours, or stay central for after-hours meetings and short tourist breaks while commuting by Metro Line 8.

Where to stay (decision table)

Airport-to-venue logic (for non-Spanish visitors)

IFEMA MADRID notes the airport is roughly ten minutes from the venue and that Metro Line 8 connects to airport terminals and the IFEMA-area station. The simplest options:

• Taxi / ride-hail: fastest door-to-door if arrival luggage is heavy.
• Metro Line 8: predictable travel time and avoids road congestion.

On-site essentials that are easy to overlook

• Footwear: halls are large; treat the day as a long walk with standing.
• Power: carry a compact battery; scanning QR codes and follow-up emails drain phones.
• Language: Spanish dominates; English is common in international stands, but key details (terms, MOQs, payment conditions) are often easiest to confirm in writing.

After-hours planning that stays businesslike

If meetings continue after show hours, central Madrid offers easier restaurant access and quieter meeting venues. Keep evenings light on alcohol and long commutes; next-day performance is usually worth more than one extra late dinner.

What makes Iberzoo & Propet special, and who should skip it?

What makes it special (concrete factors)

• Professional-only positioning: The official pages frame the event for industry professionals, which typically means higher concentration of decision-makers than a public pet festival.
• Association involvement: IFEMA MADRID lists AMVAC and AEDPAC alongside the event organisation, signalling structured professional content and sector coordination.
• Parallel programming: The event hub highlights multiple activity formats (e.g., scientific/veterinary classroom, grooming-focused stage elements, and sector forums). For many visitors, this supports both procurement and professional development in one trip.
• Defined venue footprint: The schedule page specifies Hall 10 and the connection core, helping visitors plan navigation and meeting clustering.

Best suited for

• Retail buyers and category managers building Spanish/EU supplier lists.
• Brands and manufacturers seeking distribution partners or market-entry conversations.
• Veterinarians, clinic managers, and practice buyers who combine product evaluation with targeted learning sessions.
• Grooming business owners and professional stylists using stage sessions and vendor comparisons to update services or equipment.

Who may not enjoy it

• General public visitors looking for a pet-friendly day out.
• Anyone wanting a show where pets accompany visitors (animal access is restricted; confirm exceptions officially).
• Visitors whose main goal is entertainment rather than trade contacts and product/service evaluation.

What not to miss

• Show-hour discipline: Use the longer days (11–12 March) for most meetings and the shorter last day (13 March) for follow-ups and final negotiations.
• Targeted sessions: Select only the sessions that change near-term decisions; confirm the latest programme timing on the official schedule pages before arrival.
• Supplier comparison loop: Reserve time late each day to revisit top stands and collect final documents (price lists, compliance notes, lead times).

Want a quick visual sense of the fair?

A short official recap-style video helps set expectations for the venue feel, stand density, and the trade-fair format before planning meetings and arrival times.

Los lectores también pueden consultar nuestro Calendario de actos de 2026 para obtener una visión completa de los próximos actos relacionados con animales y mascotas.

Referencias

Iberzoo Propet official pages (IFEMA MADRID):

• Event hub: https://www.ifema.es/en/iberzoo-propet
• Activities & schedule: https://www.ifema.es/en/iberzoo-propet/activities-schedule
• Tickets & registration: https://www.ifema.es/en/iberzoo-propet/tickets
• How to get there: https://www.ifema.es/en/iberzoo-propet/how-to-get-there

Conclusión

Iberzoo & Propet 2026 is a professional, Madrid-based pet-sector trade fair with defined halls, set hours, and priced passes; success depends on meetings, targeted sessions, and efficient logistics.